Friday, November 23, 2007

CircusMouse T-shirts

What the bloody hell is this?

From the world's best blahg comes the world's best t-shirt. To cut the long story shirt short, here's the t-shirt for you. Do not get distracted by the wonderful modull model posing with the t-shirt, pay attention to the wonderful t-shirt instead.



Damn, it's such a stupid t-shirt

Really? You either get it or you don't. And if you have not, get out on the road, walk for 23 meters - not a meter more, not a meter less. Wait there and ask the first female walking by
carrying a purple handkerchief. She will know for sure. Huh.

Ok, I've got it. How do I get the t-shirt?

See, now you're talking sense. This t-shirt might be the best piece of visible fabric your body has ever had on it. Of course, there are better pieces of fabric your body would've had on it and much closer than this t-shirt. But we have learnt our Moral Science lessons well and we know exposing is not appropriate. Hence, this t-shirt comes with an OK certificate from the Exposure Control Authority Of India.

If you want to get this amazing creation, indicate in the comments to the post or write to Here are the details -

Size - The model in the photo above is wearing an M size t-shirt. So an L would probably fit most men to the tee. An M for most women?

Cost - Higher the quantity of the order, lower will be the price. Estimated price is Rs. 200. And we'll try to keep it within that.

Quality - Fairly Decent.

Delivery - It's that good, eh? That you want it delivered right away? We're glad. Tell us if you want the t-shirt either by comments or by e-mail. We'll see how many t-shirt we're printing, arrive at the cost of one t-shirt and then get in touch with you for the address. Delivery charges extra. Definitely lesser than most maternity hospitals.

To hell with you. Absolute bullshit this is. Such huge fuss over such non-sense.

We're happy. At least someone is honest. Now if you'd only let us what about the t-shirt makes you feel that way. That it's a t-shirt and not a t-short? That it has Gabbar and not Mogambo? That the idea in itself is ridiculous? Tell us, please.

Wednesday, October 03, 2007

Ray of Good Hope

Enthusiasm is the first ingredient for any recipe in this idea house. And our Avinash Katkoju has loads of it. 10+3i presents to you one of its project, a short one minute film- Ray Of Hope.

You can also find it here.
Shot with a motive of underplaying or overcoming a natural shortcoming in humans 'blindness'. It is a short and simple clip which leaves a strong message behind in a spectators mind. It shows that a man being blind is not really his inability or excuse for not being able to accomplish tasks people like us who can watch this video or read this post can easily do. Indeed its a challenge to cross the hurdle and leap across to the winning side. The character is shown to do exactly the same.
The movie is only one minute long and is able to capture the whole essence of its aim in totality. The theme of photo shoot is captured very well and it ends with a very good note.
Avniash was associated with us in making of our last venture Broken Threads as well and has shown great interest in movie making. He is also to unwrap and execute his new plan very soon which again will reach all of you through 10+3i.

Thursday, September 20, 2007

Over And Out - The Campaign Against Drunken Driving

This is how it all began. This was 10+3i's first project. Shot in Hostel number 6 of NIT, Surat on a very busy Sunday afternoon. Busy everyone was, with sleeping. I had just got my camera then and this idea struck me.

Bowler : Ashish Interpretor Vidyarthi
Batsman: Ankush Boss Jamadagni
Wicket-keeper: Vishal Pong Pandit

Hot Tea Party

Concept Note: Hot Tea Party is a party set up to promote the habit of drinking tea while it is hot. The inspiration to this came from the fact that tea served to me in the office always used to get cold and I never drank it while it was hot. So this campaign was created to serve as a reminder of that fact.

Thursday, August 09, 2007

Broken Threads - No Child's Play This

Broken Threads
is a documentary by 10+3i media, exposing the dark underbelly of Surat's famous textile and diamond cutting industries, where child labour is rampant and also presents a few children rescued from the clutches of these industries, thanks to well-meaning efforts of NGOs like Pratham.

Please post your comments here

Surat, as one of the fortnightly magazine mentions, is the fastest growing city in the country. Its not a very surprising fact if you know that 80% of worlds diamonds get their shine here and Hazira, the industrial hub in city attracts thousands of crores of investment every year. One more industry making Surat shine almost blinding is the textiles.

The textile industry is immensely huge and intricately deep rooted. A huge chunk of city's population apart from the floating one and the indirectly dependent ones earn their daily bread from this. At every level, right from labourer to the mill owners are diverse in so many distinctive ways. Coming in from far away places, adapting to a whole new culture and value systems, leading a varied lifestyle, the people involved in this industry have woven an interesting social fabric of the city in addition to most of what are on our bodies as well.

The plight of the child labourers:

Amidst all the activity of these mills, we found a few human lives who deserved more than what was on offer to them. A more than just a few children we could see were deprived of the essence of childhood and instead are burdened with reponsibility. The innocence in them sentenced almost to captivation, was appaling. These are the children who are employed in textile mills for jobs like ribbon-winding, colouring etc which saves their employers a few hard crisp notes. They are brought in from different and farthest parts of country just to save the cost on their education and upbringing. Some of them don't know whereabouts of their parents and some though know them are left wondering at their ownself inspite of them. There are cases where the child has been beaten up by alcoholic parent for the sake of a few pennies if which he couldn't bring home.

About Broken Threads:

The documentary 'broken threads' shows this evil in the light of law, scoietal responsibility, and humanity. Children talked their hearts out to our team, and the video footage gives a very good idea of need there is to bring them up. Documentary is shot all around the city showing the pitiful working conditions in textile mills as well as their life after the work hours. Enough light has been thrown on the serious concerns plaguing their lives like long working hours, mediocre pays, substandard working conditions etc.

The film also shows the steps being taken by government and other organisations to help the cause. PRATHAM, an NGO working in the same lines and its programme leader Mr Chandrashekhar were of immense help during the whole project. Thanks to him we could get close to the children who are getting a new lease into their lives from the organisations work. We had the chance to be with them at their own small abode(PRATHAM) and were more than happy to see their smilies blooming at the words 'say cheese'. The video has talks by different children about their experiences in PRATHAM as well as before that when they were forced to earn. Mr chandrashekhar has also given his valuable inputs regarding the problem in hand, its seriousness, laws and rules and also the work of his organisation.

The team's experiences:

10+3i team for 'broken threads' had a few old and a few new names in it. Documentary has in most of its parts narration by our friend and mate Yugank. One more friend and team menber Divya who has been in touch with PRATHAM even before 'Broken Threads' happened and so could connect to the children there very well and this very fact is evident from the frankness and openess chidren have shown in the videos. Juniors pair of Avinash's Katkoju and Mishra did propel us at every point of time during making with their enthusiasm. Jithin and Vivek again two dear buddies were there for anything and eveything right from camera work to editing clips. I was assigned the editing job and i hope I've done justice to it.

Please let us know your feedback.

P.S We won first prize in the competition for student made videos Video Vision held under MINDBEND 07, of "SVNIT".